Digital Marketing :
Setting up a business and managing its operations well so as to achieve prosperity and an impressive position in the market was never an easy task. Most businesses today struggle to maintain an attractive and top position in the market, which is why retailers and enterprises resort to employing innovative strategies such as digital marketing.
Digital marketing is a strategy for effective and assured progress in the digital world; both large, as well as relatively smaller enterprises, opt for digital marketing services that a strategic and remarkable. Digital marketing, in the simplest terms, can be defined as marketing and advertising products, brands, and services on an online platform. This is a combination of various activities that broadly include Search Engine Optimization (SEO), Search Engine Management (SEM) or PPC, and Social Media Optimization (SMO).
Each of the activities listed above has its own relevance in helping a business acquire market and customers at the local, regional, national, and even global levels.
The Digital Marketing Advantage:
The usage of the internet has increased manifold over the last few decades. In fact, the current and the next generations are highly well-versed in the usage and application of the internet, which is why digital marketing has great scope in today’s world. One of the greatest advantages of using digital media for business marketing is that it is highly cost-effective and reasonable compared to all the other media.
Digital media also offers a global reach, so one can target the right audience effectively and with demonstrated ease and convenience. The internet media further ensures obtaining instant feedback and comments from consumers that can be immensely useful and profitable for any traditional or web business.
Search Engine Optimization (SEO):
A number of studies and surveys conducted on the usage of the internet globally reveal that over 4 million people globally use Google to search for information, products, and services. Research also reveals that about 53% of people globally trust and opt for the services of businesses that rank on the top of the Google search results page. Apart from Google, top search engines such as Bing are also used by people for searching and sourcing information. Therefore it is essential for any business to employ strategies and tactics that can help a website get a top ranking on Google.
Search Engine Optimization (SEO) is a productive digital marketing strategy that can help get your business and retail website on the #1 rank on Google and other search engines such as Bing. SEO can also be location-based and help people in nearby locations opt for your products and services.
Search Engine Management (SEM) or PPC:
Advertising has always been one of the major activities of marketing for businesses, both traditional as well as web businesses. Search Engine Management (SEM) or Pay Per Click is a strategy opted by many businesses these days that is phenomenal in getting an increased number of clicks to your website, blogs, and landing pages. Pay Per Click services deal with analyzing your advertising budget and thus devising strategies that help promote your brands and services online to obtain the best results and benefits that can be measured.
SEM is carried out on Google and even on leading social media websites with multiple users such as Facebook and Twitter. Advertising on these helps optimize your landing pages and also engage target audiences. Not only does it offer a global reach but also generates leads that can be transformed into consumers.
Social Media Optimization (SMO):
In today’s digitized world, everyone is on social media. In fact, the number of user accounts on Facebook, Twitter, Google+, LinkedIn, Instagram, Flickr, Digg, Pinterest, Blogger, YouTube, etc has risen manifold in the last few years that makes social media an effective and efficient instrument for business marketing.
Social Media Optimization (SMO) deals with creating and maintaining accounts and fan pages on leading social media networks and updating them regularly with creative posts and offers. Social media accounts and fan pages instantly earn the attention of target audiences and thus work wonders for businesses.
SMO helps a business to socialize and interact with its customers and target audiences and also monitor the results.
Dawn of the Digital Marketing Era
Digital Marketing is thus among the most productive and promising strategies of marketing for businesses in real-time. With its rising scope, we are surely seeing the dawn of the digital marketing era today!